Designing for home buyers
As the Principal Product Designer for affordability experiences at Zillow, I defined the company-wide design vision for BuyAbility and led its 0→1 design and launch in under 3 months, scaling to 1M users within 8 months and 4M+ users today.
Summary
The mission of BuyAbility is to demystify homeownership and make it more achievable for all. It transforms affordability from a static estimate into a personalized, daily-updated view of buying power, surfacing trade-offs and showing users which homes they can actually afford.
I established the foundational interaction model for affordability across Zillow through the design on BuyAbility. Following the launch, I partnered with half a dozen cross-functional teams to scale the experience to millions of users by embedding it across core surfaces and aligning multiple teams around a shared vision.
Today, I’m expanding my impact as the design lead for buyer personalization for financing, evolving experiences and underlying models to help buyers navigate complex decisions along the buyer journey with greater clarity and fewer points of friction.
To learn more about my work at Zillow, reach out.
Timeline
2021–Present
Designing for home buyers
As the Principal Product Designer for affordability experiences at Zillow, I defined the company-wide design vision for BuyAbility and led its 0→1 design and launch in under 3 months, scaling to 1M users within 8 months and 4M+ users today.
Summary
The mission of BuyAbility is to demystify homeownership and make it more achievable for all. It transforms affordability from a static estimate into a personalized, daily-updated view of buying power, surfacing trade-offs and showing users which homes they can actually afford.
I established the foundational interaction model for affordability across Zillow through the design on BuyAbility. Following the launch, I partnered with half a dozen cross-functional teams to scale the experience to millions of users by embedding it across core surfaces and aligning multiple teams around a shared vision.
Today, I’m expanding my impact as the design lead for buyer personalization for financing, evolving experiences and underlying models to help buyers navigate complex decisions along the buyer journey with greater clarity and fewer points of friction.
To learn more about my work at Zillow, reach out.
Timeline
2021–Present
Designing for home buyers
As the Principal Product Designer for affordability experiences at Zillow, I defined the company-wide design vision for BuyAbility and led its 0→1 design and launch in under 3 months, scaling to 1M users within 8 months and 4M+ users today.
Summary
The mission of BuyAbility is to demystify homeownership and make it more achievable for all. It transforms affordability from a static estimate into a personalized, daily-updated view of buying power, surfacing trade-offs and showing users which homes they can actually afford.
I established the foundational interaction model for affordability across Zillow through the design on BuyAbility. Following the launch, I partnered with half a dozen cross-functional teams to scale the experience to millions of users by embedding it across core surfaces and aligning multiple teams around a shared vision.
Today, I’m expanding my impact as the design lead for buyer personalization for financing, evolving experiences and underlying models to help buyers navigate complex decisions along the buyer journey with greater clarity and fewer points of friction.
To learn more about my work at Zillow, reach out.
Timeline
2021–Present
May 2024
First press release
In the first press release from May 2024 announcing the launch of BuyAbility, Zillow introduced BuyAbility as a first-of-its-kind tool.
May 2024
First press release
In the first press release from May 2024 announcing the launch of BuyAbility, Zillow introduced BuyAbility as a first-of-its-kind tool.
May 2024
First press release
In the first press release from May 2024 announcing the launch of BuyAbility, Zillow introduced BuyAbility as a first-of-its-kind tool.
May 2024
Marketing campaign
As part of the "Home Just Got Real" brand campaign, BuyAbility was showcased in ads targeted to first-time buyers.
May 2024
Marketing campaign
As part of the "Home Just Got Real" brand campaign, BuyAbility was showcased in ads targeted to first-time buyers.
May 2024
Marketing campaign
As part of the "Home Just Got Real" brand campaign, BuyAbility was showcased in ads targeted to first-time buyers.
Feb 2025
Super Bowl LIX
BuyAbility was showcased on one of the world’s biggest stages, bringing Zillow Home Loans into the Super Bowl conversation and reframing affordability from a blocker into a moment of possibility.
Feb 2025
Super Bowl LIX
BuyAbility was showcased on one of the world’s biggest stages, bringing Zillow Home Loans into the Super Bowl conversation and reframing affordability from a blocker into a moment of possibility.
Feb 2025
Super Bowl LIX
BuyAbility was showcased on one of the world’s biggest stages, bringing Zillow Home Loans into the Super Bowl conversation and reframing affordability from a blocker into a moment of possibility.
April 2025
BuyAbility in Shopping
After a ton of experimentation and internal iterations, we launched BuyAbility in Shopping in April 2025.
I set the vision for the product earlier in 2023 and had a ton of fun partnering with other designers to execute on it and helping it grow quickly after launch.
April 2025
BuyAbility in Shopping
After a ton of experimentation and internal iterations, we launched BuyAbility in Shopping in April 2025.
I set the vision for the product earlier in 2023 and had a ton of fun partnering with other designers to execute on it and helping it grow quickly after launch.
April 2025
BuyAbility in Shopping
After a ton of experimentation and internal iterations, we launched BuyAbility in Shopping in April 2025.
I set the vision for the product earlier in 2023 and had a ton of fun partnering with other designers to execute on it and helping it grow quickly after launch.